December 4, 2017
A website is one of the most important aspects of any small business. Without it, how could potential customers find information, shop your products, or learn more about what you have to offer?
Before getting started with building a website, it’s important to determine which content management system (or CMS) is best for your business. While there are many website builders to choose from, we’re highlighting two of the most popular options: Squarespace vs. WordPress.
Squarespace websites are great for those looking for a simpler website, since there are fewer options when it comes to customization. This website builder uses a drag and drop editor and gives users the ability to pick and choose which features, like text blocks or images, should be included and where they should go. With this layout, there are a limited amount of ways to create a personalized website compared to WordPress.
If you want a website that’s fully customizable and can be tailored to your business’ exact needs, WordPress is the way to go. WordPress is the most popular content management system globally, and a top choice for many big businesses, and its customization abilities play a big role in that. With WordPress, you can choose from one of their free themes, one of the many already-made themes available on the web, or fully create your own website. The customization options are basically limitless.
Ease of Use
If you’re a beginner hoping to build something quickly and put it together yourself, Squarespace is a good option. Because it has fewer features and customization options, this minimal way of building makes it easy to choose how your website should look.
For those who are completely unfamiliar with website building, WordPress can take a little getting used to. Because there are so many building options, themes to choose from, and plugins to include, WordPress websites can take some time to navigate and understand. However, over the long term, WordPress will offer better room for growth. Consider hiring a web designer to build your website exactly as you want it to look, and ask if they offer training opportunities for you to learn how to continue managing it yourself.
Another thing to keep in mind when choosing a website builder is the type of business you have and how you want your website to function. For smaller brands that use less content, like a simple service-based business, Squarespace is likely a better option. Squarespace works best with standalone pages, like showcasing projects, or anything super visual like portfolios. They also offer a few different plans depending on how many pages or images you’d need to share, so there is some flexibility that may work for you.
In contrast, if you have a blog, media company or anything else that regularly publishes a lot of content (such as an e-commerce website), WordPress is a better option as it has strong blogging and publishing capabilities. You also have the ability to use the free and powerful WooCommerce plugin, which is a great way to allow your customers to shop and purchase from you online.
Other Benefits of WordPress
Although Squarespace is a useful CMS, we always recommend using WordPress to our clients for a number of reasons. Not only does it offer the ultimate experience in customization and functionality, but it’s hard to beat when it comes to the following benefits:
- Search Engine Optimization – Since WordPress has been around for several years, search engines like Google are extremely familiar with how they are built. These websites also more easily allow users to edit important SEO content, such as meta descriptions and alt-text for pages and blog posts through plugins like Yoast. Although Squarespace has similar abilities, some of the steps required to boost SEO take twice as long to complete and don’t offer specific guidelines that tell you how to rank for a specific keyword like Yoast does.
- Bulk Uploading of Images – One of the downfalls of Squarespace, especially for those who consistently upload dozens of images in a blog post or page (such as photographers, designers, etc.) is that there is currently no option to bulk upload images without using the gallery function.
- Media Files – WordPress easily allows you to view and manage your media files all in one place, including all images and PDF files from all across your website. In the Media folder, you can adjust sizes, change image titles and create alt-text for your files to boost SEO.
- Self-Hosting – By far one of the most important aspects of using WordPress is that the CMS itself is free, and all you have to pay for is your own hosting with a trustworthy provider, such as SiteGround, Bluehost or WP Engine. You’ll likely end up saving money and you can have access to back-up copies of your website, as well as great security and support features.
Reach Out to a WordPress Web Designer in Denver, Colorado!
If you’d rather leave the heavy lifting to the professionals, Hummingbird Collective can help. We offer website design, social media and other digital marketing services for small businesses and nonprofits in the Denver area and beyond.
We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. You can learn more information about our digital marketing packages by reaching out to us online, or calling us at (720) 442-0772 to tell us more about your story!