November 3, 2017
As an online shop owner, getting your product in front of potential customers is the main objective. But figuring out the best way to do that isn’t always clear.
Especially if you’re just starting out, you’ve probably wondered whether you should invest in a website or if you should use an online marketplace like Etsy. While each medium has its pros and cons, the short answer is: your business needs a website. Third party websites are a great way to test the waters, but having a space for customers to shop from you directly is the best way to grow your brand.
Websites Give You Full Control
While online marketplaces are an acceptable place to present your goods to a large audience, you don’t have as much control as you would if you were to sell directly to that audience from your own website. There are thousands of shop owners online and while Etsy is an advocate for each one of those businesses, their first priority is ensuring the customer has the fullest experience by seeing everything that may interest them. This means that Etsy can, unintentionally, direct your potential customers to other shops.
Having a website for your shop will ensure that when people are browsing your products, they’ll be directed to more of your offerings and related items, rather than to another business’ page.
Tailored to Your Business
Browse through Etsy and you’ll find that every shop’s page is formatted the exact same way. Yes, there’s room for slight customizations that allow your page to stand out among similar businesses but for the most part you have to follow a template. On the other hand, having your own website means the sky’s the limit in terms of customization and design. With a website you have the ability to add whatever functions or features that make the most sense for your business instead of following specific templates or guidelines.
Builds Brand Loyalty
Having an online shop is about more than just selling products. It’s about building a brand, and building a brand is much easier to do on your own website than on an online marketplace like Etsy. While you can provide a good amount of information about your business on your Etsy page, it’s likely that customers won’t truly get to know your brand or become loyal followers.
After directing potential customers to your website, however, they can learn more about you than they could on Etsy. Whether it’s through an About page, a blog, or social media accounts a website holds much more value when it comes to building your brand for the long term.
Hire a Small Business Website Designer in Denver
Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!