Benefits of a WordPress Website for Small Businesses

August 9, 2018

There’s a reason that WordPress is the most popular website builder of choice among small and big businesses alike.

With its low-cost functionality, customization options, and digital readiness, there’s not much that a WordPress website can’t do for your small business. Here are some benefits of WordPress to keep in mind if you’re in the website design process.

Cost Effective

First thing’s first: WordPress is free to download. Can you get more cost effective than that?

While there will be additional costs that come with using this content management system, such as hosting or hiring a web designer, WordPress still keeps costs relatively low compared to other website builders. There are many free themes for those who are just starting out, and even makes it easy to swap out themes whenever you want a new look.

But even if you’re going to hire a web designer to create a personalized website for your small business, you will still save money in the long run. Many other website platforms including Squarespace and Wix charge a monthly or annual fee, and they own the rights to your website design. 

Customized to Your Needs

One of the biggest reasons small businesses choose WordPress over other content management systems is for its customization capabilities. WordPress makes it easy to create a website that’s completely tailored to your small business, whether you choose from an already-made theme or go for building a fully-customized website that’s all your own.

No matter what type of business you have, whether it’s product-based or service-based, you can benefit from the amount of plugins and features that can be built in to your website. This also means that WordPress is far more flexible over the long-term, so your website can grow with your company, rather than limit you to more simpler settings for years to come.

SEO Capabilities

SEO (search engine optimization) is a valuable strategy for any business, which is why many WordPress themes have SEO capabilities already built in. You can easily track your website’s search engine data through your Dashboard, making this information readily available at your fingertips.

And if your theme doesn’t already come with SEO built in, simply choose from one of the many SEO plugins and add it to your website. Yoast SEO is one of the most popular (and one we use here at Hummingbird Collective!). The ability to have all of this data in one place can make a huge difference in how you consume valuable information about your brand’s digital presence.

Mobile Readiness

WordPress websites are often very mobile responsive when it comes to design. They can easily transform between devices, which is a must if you have a small business in today’s digital world.

The last thing you want is for potential customers to have a hard time navigating your website through their phone. You want customers to have a pleasant user experience when they’re using your website, and having a strong mobile presence plays a major factor in their experience.

Contact a Web Designer in Denver for a Custom WordPress Website

If you’d rather leave the heavy lifting to the professionals, Hummingbird Collective can help. We offer website design, social media and other digital marketing services for small businesses and nonprofits in the Denver area and beyond.

We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. You can learn more information about our digital marketing packages by reaching out to us online, or calling us at (720) 442-0772 to tell us more about your story!


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