November 10, 2017
‘Where should we eat tonight?’ is a question that usually has people feeling indecisive and turning to Google for answers.
As a restaurant owner, it’s critical to make sure your website is prepared for all of those Google searches and hungry people. Your website is the online face of your business and needs to provide a helpful experience for users that will make them want to experience your business in real life.
Food & Drinks Menu
The menu is the first area of your website people will look at and is most likely the reason they’re visiting the website in the first place. When considering a new restaurant to visit the first thing people want to know is what type of food you serve, along with the price range of the menu items. Your menu should be the same menu customers would find in your restaurant, in digital form. While simply uploading a PDF version of your menu is easiest, implementing an online version will ultimately prove to be more beneficial as it flows with the rest of the site and can help with SEO.
Bonus: If your restaurant has the capability, consider adding an online ordering feature. As the digital world increasingly turns to mobile, online ordering has become a popular and convenient way for customers to enjoy their favorite meals.
Plenty of Visuals
Have you ever been watching TV when a commercial about food comes on the screen and instantly makes your mouth water? Your website should do the same for inquiring visitors. High-quality, appetizing visuals are key for a restaurant website. Let people know what you offer and what they can expect when stepping into your business by providing images (or videos) of your menu items and restaurant atmosphere.
The fact that more than 80% of people use mobile devices to find restaurants and restaurant information makes having a mobile-friendly website hard to ignore. It’s important to make sure your website is able to stand the test of mobile users who are on the go and trying to quickly find information about your restaurant before choosing where to eat.
Is there anything more frustrating than not being able to find the hours for a business? Your restaurant’s basic contact information, like hours, address and phone number should be clear and easy to find on the website. The last thing you want is for your potential customers to have to search every page trying to track down the information. Easily accessible information is a key part of providing a good user experience.
Don’t forget to put a face to the name and give your audience the backstory of the restaurant. Tell them when it was founded, who founded it and what the restaurant’s mission is about. People love to learn about the human side of a business; it allows them to feel more connected and see the owners as relatable.
Bonus: Restaurant Website Inspiration
Need some ideas to see what great restaurant websites look like? Take a look at some of these stunning and impactful food and drink websites to get you started!
Hummingbird Media Website Design Services
Whether you need help redesigning your restaurant website or you need assistance increasing your reach on Google, you may want to leave the heavy lifting to the professionals.Hummingbird Collective offers web design, blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!