4 Tips to Create a Successful Small Business Website

August 9, 2017

Are you interested in gaining new (and organic!) sales leads from your website? Are you hoping to expand the number of online educational resources for your customers? Or are you dreaming of the day when you’re proud to refer someone to your website in order to learn more about how you can help them? Now is the time to begin!

Whether you’re hoping to update a business website you’ve had for years or you are just starting to build a website for the first time, there are a few key things you should know in order to make your online presence successful. Check out the following tips to make sure your website is not only found by users searching the internet, but is also engaging and easy to use!

First Things First: Create a Website Strategy

Before you begin anything else, you need to think about the top few purposes your website will have. Is it to explain your services and/or products? Will it be an educational platform where they can find answers to FAQs and advice for tricky problems? These are questions you should be considering right from the start.

Write down your number one priority first, and then add 2-3 secondary purposes for your website. This will assist you in organizing your content, so that you can have the most important information on the home page and top navigation pages, and the secondary information on smaller pages throughout the website. Need a little more help to get you started? Check out these website strategy tips from HubSpot.

Make it Beautiful and Consistent with Your Brand

One of the best things you can do for your website is to start with your branding. If you have yet to create a cohesive brand for your company, this should be done prior to finalizing the look and feel of your website. Talk with a brand expert to make sure your logo, typefaces, colors and more are consistent, impactful and memorable.

Once you have a brand in place, use this as the basis for the appearance of your website. Use the primary and secondary colors of your brand in the design of your website, such as banners, text colors, buttons and links. This helps customers to not only remember the services you offer, but also helps them to remember your brand — a great step in building awareness of your company and adds potential for future referrals.

Remember: Content is the Key

Even the most visually appealing website can fail if it doesn’t have the right content. Make sure every page provides engaging, useful, and high-quality content your current and potential customers will want to read and watch.

You should write with intention and creativity: keep it consistent with your brand but don’t forget to have fun with it. If your content isn’t relatable, interesting and informative, you will lose to your competitors in no time at all.

Use a Mobile-Friendly Template or Design

Whether you are building one yourself on a pre-made theme or you are working with a website designer to achieve a custom look, it’s vitally important that your website be mobile-friendly. This means that when users visit your website from mobile devices, such as tablets and cell phones, the website should be adjusted to fit that particular screen.

You may remember the days when websites on mobile devices were just shrunken versions of the desktop screen. These days are gone — and for good reason! Websites that are set up this way make it harder for viewers to engage with your website and interact with it, especially when it comes to clicking on buttons and links.

If your website is still set up to look like a miniature desktop version, this needs to change…and fast. More people are now exploring the web via their mobile devices than on desktops. Additionally, search engines are also ranking mobile-friendly websites higher on result pages. Increase your customer engagement rates and boost your SEO by making sure your website is optimized for mobile from the start.

Ask for Help with Website Design & Strategy

Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!

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