Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.
To anyone who may not be familiar with what content marketing is, the term can be daunting. You’ve probably heard that all the best brands are utilizing it and your small business should be too, but what exactly is content marketing? According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on […]
Are you interested in gaining new (and organic!) sales leads from your website? Are you hoping to expand the number of online educational resources for your customers? Or are you dreaming of the day when you’re proud to refer someone to your website in order to learn more about how you can help them? Now […]
If you’re a new small business owner trekking through the landscape that is digital marketing, you’ve likely heard the term “SEO,” but aren’t sure what it means or why it’s important. SEO stands for search engine optimization. Put simply, it is the process of aligning your website to the standards and recommendations of search engines, […]