To anyone who may not be familiar with what content marketing is, the term can be daunting. You’ve probably heard that all the best brands are utilizing it and your small business should be too, but what exactly is content marketing? According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on […]

While social media is a great way to connect with your customers, engage an audience, and spread brand awareness, a common mistake small businesses often make is trying to use too many different platforms at once. It’s easy to feel like your business needs to have a presence on every social network in order to […]