the

hummingbird journal

Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.

business buyer personas

For any small business to thrive, owners and management teams must master the art of putting themselves in the customer’s shoes. It’s necessary to know the ideal customer so well that their wants, needs, aspirations, motivations and challenges are understood — in detail.  If you own a small business, you can start to better understand your customer base by creating buyer […]

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