It’s been proven that consumers find stories more compelling than data, and for good reason. Studies show that 92% of consumers prefer ads that feel like a story and that stories are 22 times more memorable than facts alone. The reason stories have more impact than data and facts is because our brains will actually […]

If you’re a new small business owner trekking through the landscape that is digital marketing, you’ve likely heard the term “SEO,” but aren’t sure what it means or why it’s important. SEO stands for search engine optimization. Put simply, it is the process of aligning your website to the standards and recommendations of search engines, […]