the

hummingbird journal

Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.

Unique Ways to Utilize Testimonials to Gain New Leads for Your Business

When you don’t want to toot your own horn, have others do it for you. Testimonials are a simple way to add value to your brand by utilizing the work you’ve done and the relationships you’ve built. Before someone buys your product or inquires about your service, they want to know how others feel about […]

storytelling in marketing

It’s been proven that consumers find stories more compelling than data, and for good reason. Studies show that 92% of consumers prefer ads that feel like a story and that stories are 22 times more memorable than facts alone. The reason stories have more impact than data and facts is because our brains will actually […]

digital tools for small businesses

Being a small business owner means you will undoubtedly be wearing many hats day to day. Your tasks vary from website maintenance and customer service, to accounting and even marketing. With so many things on your plate, having the right tools to help you balance and manage your tasks will save you loads of time […]

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