To anyone who may not be familiar with what content marketing is, the term can be daunting. You’ve probably heard that all the best brands are utilizing it and your small business should be too, but what exactly is content marketing? According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on […]

You may have heard the term before, but maybe you aren’t entirely sure exactly what “inbound marketing” is. And even if you do know of this marketing strategy, do you have the expertise to utilize it to your company’s advantage?   Inbound vs. Outbound To put it simply, inbound marketing focuses on attracting customers through the use […]