It’s been proven that consumers find stories more compelling than data, and for good reason. Studies show that 92% of consumers prefer ads that feel like a story and that stories are 22 times more memorable than facts alone. The reason stories have more impact than data and facts is because our brains will actually […]

As a business owner, you know all too well that the entrepreneur life is no easy feat. It takes a lot of time, energy, and hard work to set your business up for success, but a having few key skills can help you out along the way. Self Awareness The ability to take a step […]

The allure of starting an e-commerce business is hard to ignore when 51% of Americans prefer to shop online. But in order to see success for your e-commerce brand, you need to have a strong website. While your business may be solely online, you should still consider creating the same shopping experience on your website […]