Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.
It’s been proven that consumers find stories more compelling than data, and for good reason. Studies show that 92% of consumers prefer ads that feel like a story and that stories are 22 times more memorable than facts alone. The reason stories have more impact than data and facts is because our brains will actually […]
You may have heard the term before, but maybe you aren’t entirely sure exactly what “inbound marketing” is. And even if you do know of this marketing strategy, do you have the expertise to utilize it to your company’s advantage? Inbound vs. Outbound To put it simply, inbound marketing focuses on attracting customers through the use […]