You may have heard the term before, but maybe you aren’t entirely sure exactly what “inbound marketing” is. And even if you do know of this marketing strategy, do you have the expertise to utilize it to your company’s advantage?   Inbound vs. Outbound To put it simply, inbound marketing focuses on attracting customers through the use […]

I get it. You might be thinking, “A blog? Aren’t those for individuals?” …Or this: “Do people still do that?” The truth is this: no, they aren’t just for individuals who love cooking and DIY projects, and yes! Companies and people alike still use blogs daily for a variety of reasons. And for small businesses […]

Posting blogs on your small business or nonprofit website can be extremely beneficial. In fact, blogging can not only increase your sales leads, but it also has the power to significantly boost your site’s search engine optimization (SEO) and long-term ROI on digital marketing efforts. Unfortunately, not all organizations have the resources to properly implement […]