What is Content Marketing?

October 6, 2017

To anyone who may not be familiar with what content marketing is, the term can be daunting. You’ve probably heard that all the best brands are utilizing it and your small business should be too, but what exactly is content marketing?

According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”  

What is considered content marketing?

First and foremost, let’s break down what falls under the umbrella of content marketing:

  • Blog posts
  • Videos
  • Email newsletters
  • Infographics
  • Social media posts
  • Podcasts

These are the most common forms of content marketing, but anything that’s distributed by your brand that is either valuable, informative, or entertaining (without being promotional) can be considered content. There are plenty of ways to reach your audience in a creative way, so don’t be afraid to experiment with what works best for your business and your customers.

Why Your Brand Needs Content Marketing

Content marketing is all about providing your audience with something valuable or informative in an effort to build loyalty to your brand. Having a loyal audience will eventually lead to increased sales and dedicated customers — what else could you want as a business owner? The key to creating content for your audience is to bring value to the table and keep them coming back for more.

If you’re a graphic designer, for example, you could create a free graphic for your audience to download or share on social media. This makes your brand memorable, requires no time or effort for your audience, and can generate interest for more of your designs or services.

How to Use Content in Your Marketing Strategy

Once you’ve figured out what kind of content you want to provide your audience with, experiment with a few different ways to distribute the content. If you write a blog post, repurpose the content later on by using the words as script for a YouTube video.

Or, if you created an infographic, you can post one statistic or fact from it onto social media each week. For a successful content marketing strategy, stay consistent with your posting schedule, but don’t hesitate to play around with different formats to add variety.

Reach Out to Content Marketing Professionals in Denver, Colorado

Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!


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