Why Your Nonprofit Should Be on Social Media

May 29, 2017

Is your nonprofit on social media? If not, maybe it should be.

If your organization is anything like most local nonprofits, chances are you started out with an idea in mind that could have a positive impact on the lives of others in your community. But if it’s growing slower than you’d like or you aren’t sure how to share your story with the world, social media could be the answer.

Take a look at the following benefits your organization can take advantage of through social media networking.

social media can help your nonprofit find volunteers

1. Social networks can help you find local volunteers.

Looking for assistance with educational programs? Need some extra hands for an upcoming event? Try utilizing social media to attract volunteers!

There are many people who want to make a difference in their local communities and may have time to dedicate to an important initiative, but aren’t sure where to start. Asking a broader online network to help you find caring and motivated individuals can go a long way in growing a volunteer base for your nonprofit organization.

2. Social media offers potential financial support.

Some platforms are now making it even easier for people all over the world to support organizations who are working hard to make the world a better place. Social media is a great place to highlight fundraisers you’re currently working on, share links to events that raise money for a new cause and even reach people outside of your local community who want to donate funds if they are too far away to volunteer in person.

You may even want to check out this list of interesting stats about online fundraising and social media!

social media network build connections

3. There are dozens of opportunities to build connections.

Although it’s extremely helpful to have support through volunteers and donors, there are thousands of other people and organizations you can connect with through social media to help build your nonprofit’s impact.

Try reaching out to other organizations with similar goals and values, grant writers, governmental organizations, or individuals who simply love the work you do. These connections can lead to long-term support in a variety of ways that may surprise you down the road.

4. You can showcase your organization’s work.

One of the greatest benefits of being active on social media is the opportunity to present your organization in a more personal way. You can achieve this by using warm, welcoming, and engaging text on your posts; showcasing behind-the-scenes images of your volunteers in action; recording a presentation or event you’re participating in and uploading the video online; and a whole lot more.

Now more than ever social media users want to engage with organizations that are genuine, authentic and passionate about their work. Let them see why you love doing what you do!

nonprofit social media helps with web traffic

5. Social media is a great way to increase website traffic.

This may not be at the top of your goals list, but it’s important to remember. While every company and organization should have a custom social media strategy, engaging with others on social media and advertising on social networks can both directly and indirectly lead to an increase in website traffic.

High website traffic allows for the potential growth of your email subscribers, donors, volunteers, and local connections. It also sends signals to search engines like Google, Bing and Yahoo that your website may have quality, engaging information that other users online might like, which could bump your website up higher in search engine results.

Build a Strong, Impactful Social Media Strategy 

Hummingbird Collective offers blogging, SEO, and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!


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