Have you just launched your small business website? Kudos to you! You’ve already accomplished a big project many startups, entrepreneurs and business owners alike struggle with.
Designing a website is no easy feat, so you should certainly feel proud of getting to this stage in your business. However, managing a website doesn’t just end once it’s been launched for the first time.
And if you’re already handling a variety of tasks as a business owner, ongoing website projects can add unnecessary stress and longer work hours. Read on to learn why you should consider outsourcing your website management to an expert who loves this line of work!
Technology Has Flaws
Although we all hope it never happens — or happens rarely — the truth is that all technology, including our beloved small business websites, will have issues from time to time.
Common problems with websites can range from a simple WordPress plugin update causing glitches for website visitors to a complex (and often scary) ransomware hack that asks for money in order for you to re-gain access to your own website, and everything in between.
If you’re like most business owners, you likely don’t have the time or energy to deal with these challenges. And even if you do, are you equipped with the know-how to handle it properly?
Passing off your website issues to an expert can save you money and stress in the long-run. You might even discover more peace of mind to know that someone has you covered should any issues ever arise!
Your Time is Valuable
Website complications aside, the time you spend on your business is highly important. It’s no surprise so many professionals agree that “time is money.”
After all, if you’re spending a bulk of your time trying to figure out how to update information on your website, add new content, fix problems, or optimize it for search engines, it means you’re spending less time selling products, providing services to your clients, or whatever it is you do best.
Focus on tasks like networking, taking sales calls, or creating new items for your shop, and let someone else update your website for you.
If you accidentally delete a page on your website or “break” a setting on your web hosting account, do you know how to recover the issue?
While many website hosting providers and some website builders offer fantastic support teams, some of them can take up to 24 or 48 hours to even respond to your question, and possibly longer to resolve the problem. Having a company you know and trust to handle your website concerns quickly allows you to worry less about the website and feel confident things will be back up and running in no time.
You Know Little (or Nothing) About SEO
SEO, or search engine optimization, is one of the best ways to increase your online audience in an organic (think: free!) way. In simple terms, SEO is the process of helping your website show up on search engines like Google.
It’s also one of the most important factors in running a successful business these days. But even if you understand its value, do you know how to get the job done?
SEO is a long-haul commitment that requires consistency, quality and knowledge. Learning how to optimize your website for search engines properly can take weeks or months. And implementing your strategy can take months or years!
If you don’t have any interest in taking on SEO for yourself, consider relying on someone who loves helping small businesses with SEO every day.
Reach Out to Hummingbird Collective for Website Management
If you’d rather leave the heavy lifting to the professionals, Hummingbird Collective can help. We offer website design, social media and other digital marketing services for small businesses and nonprofits in the Denver area and beyond.
We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. You can learn more information about our digital marketing packages by reaching out to us online, or calling us at (720) 442-0772 to tell us more about your story!