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The Hummingbird Journal

Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.
 

Why You Should Learn to Delegate Projects Whenever Possible

As business owners, we play the role of so many others wrapped into one. We are marketers, customer service representatives, sales people, creators and innovators, accountants . . . you name it, we do it. And because our time as managers of our businesses, it's...

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Hummingbird Spotlight: Jess Critchlow, Light UP Work

At Hummingbird Media, we love to promote the fantastic work others are doing, especially those who are helping other businesses! On the blog this week is a featured post on Jess Critchlow, a people & culture consultant and proud owner of Light UP Work -- a company...

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3 Great Reasons to Hire a Digital Copywriter

In today's ever-increasing tech-savvy world, it's more important than ever before to communicate effectively with your ideal audiences on the web. But what if you don't have the time? Or the energy? Or the knack for writing in a way that will generate more leads? The...

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4 Blogging Tips for Travel Agencies and Consultants

Now more than ever before, travelers are using mobile devices and search engines to start their vacation research. And if your travel company isn't offering up new advice, expertise or insight on a regular basis, you're likely missing out on hundreds (or thousands) of...

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The Importance of Taking Breaks as an Entrepreneur

After reading Tim Ferriss' book The 4-Hour Workweek, I fell in love with the idea of limiting my schedule as a business owner by delegating tasks to others, working from the road, and not being tied down to the normal 9-5 life everyone else has. And I still love it....

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3 Quick Tips for a Cohesive and Branded Instagram Feed

As much as we don’t want to admit it, we spend a lot of our time scrolling through Instagram. For businesses using Instagram as a way to reach their audience (about 82% of them in the U.S.), having the ability to get the user to stop scrolling for a minute and head to...

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5 Best Books for Female Entrepreneurs

With 11.3 million female business owners in America (and counting) it’s never been a better time for women to jump into the world of entrepreneurship. As a female entrepreneur, looking to other successful women and their journeys can be the most beneficial way to...

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Top 4 Must-Haves in Your LinkedIn Profile

Whether you’re job searching or wanting to grow your professional contacts, LinkedIn is an essential business tool. With more than 530 million users across the globe, you never know what kind of connections you can make or what opportunities await you. But in order to...

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Why Storytelling Matters and How to Use Stories in Marketing

It’s been proven that consumers find stories more compelling than data, and for good reason. Studies show that 92% of consumers prefer ads that feel like a story and that stories are 22 times more memorable than facts alone. The reason stories have more impact than...

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Pros and Cons of Adding a Business Partner

As your business grows and you feel like you’re ready to take the next step, you may ask yourself if adding a business partner is the right course of action. How to Decide if a Business Partner is the Right Step While there are a handful of benefits to partnering with...

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Working Remotely: Why I’ll Never Go Back to Commuting

When I first finished graduate school, I thought it'd be fairly easy to find a job. After all, I had a master's degree — wouldn't that give me a leg up on my competition? Even if it did help in some ways, there were far too many others who had what I didn't: more...

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3 Quick Time Management Tips for Solopreneurs

Time management is much different in an office environment than it is for a solopreneur. When you work in an office, you usually have coworkers or your boss holding you accountable for getting your work done. There’s also the standard 9-5 schedule that helps you...

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Why You Should Accept Business Projects that Scare You

Listen, I've been there. As an entrepreneur, I receive project inquiries all the time that seem far too challenging for the time being. Or projects that I know I could do someday, "once I know how." I'm not talking about the ones that are completely outside of your...

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5 Great Reasons to Have Multiple Streams of Income

One of my favorite TED videos I've seen to date is Emilie Wapnick's Why Some of Us Don't Have One True Calling.  She asks the audience how old they were when they were first asked, "What do you want to be when you grow up?" and then asks the audience whether or not...

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Squarespace vs. WordPress: Which is Best for My Business?

A website is one of the most important aspects of any small business. Without it, how could potential customers find information, shop your products, or learn more about what you have to offer? Before getting started with building a website, it’s important to...

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Top 4 Skills Entrepreneurs Need to Succeed

As a business owner, you know all too well that the entrepreneur life is no easy feat. It takes a lot of time, energy, and hard work to set your business up for success, but a having few key skills can help you out along the way. Self Awareness The ability to take a...

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Best Digital Tools for Small Businesses

Being a small business owner means you will undoubtedly be wearing many hats day to day. Your tasks vary from website maintenance and customer service, to accounting and even marketing. With so many things on your plate, having the right tools to help you balance and...

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5 Features All Restaurant Websites Should Have

‘Where should we eat tonight?’ is a question that usually has people feeling indecisive and turning to Google for answers. As a restaurant owner, it’s critical to make sure your website is prepared for all of those Google searches and hungry people. Your website is...

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