It’s more important than ever to have a strong digital presence if you’re a creative entrepreneur, especially as a photographer.
Your photos represent your work and will ultimately be what draws potential clients into your business. And in 2018, where do most people discover photos? Online. That means it’s more important than ever to have a strong digital marketing strategy.
When crafting an online strategy for your photography business, avoid making these digital marketing mistakes.
No clear goals
Before launching any sort of digital marketing campaign, whether it’s an Instagram ad, SEO strategy, or website feature, there need to be clearly defined goals set in place. Otherwise, how do you know if your strategy was successful?
You need something to measure your results, and that’s where having clear goals comes into play. Determine what it is you want from your campaign — an increase in website traffic? More leads? Email subscribers?
Once you’ve figured out what you’re looking for, you can determine the numeric goals. For instance, let’s say you want to increase your website traffic by 20% over the next month (which is a good idea to do before wedding season!). That goal is easily measurable as you can track exactly how much traffic you’re getting in a certain time period.
Not optimized for mobile
Including a mobile strategy in your digital marketing campaigns is a necessity in today’s digital world. More Google searches take place on mobile devices than on computers these days which means your mobile strategy is just as important, if not more important, than your desktop.
Make sure your website and social media campaigns are all prepped for mobile. This means you should have a website that’s responsive and will adjust the sizing and features according to whichever device a user is on.
As a photographer, the photos on your website are your portfolio and speak to your credibility, so it’s especially important that your photos come across just as beautifully on mobile as they do on a bigger screen. Make sure your website is designed to adapt to a smaller screen so that your photos will be represented in the best way when people discover you while scrolling through their phones.
Ignoring the analytics
Through a helpful tool like Google Analytics, you can see where your website traffic is coming from, which pages your visitors are browsing, and how long they’re on your website. You can then use this information to adjust your strategy accordingly.
Maybe you thought your potential clients were finding you through Instagram, but in reality they found you through an organic Google search. If this were the case, then it would benefit your business to put more efforts into your SEO strategy than your Instagram. Your analytics are there for a reason — let them help you!
Wrong target audience
The results of your campaign won’t look too good if you’re targeting the wrong audience. Communicate your message to the right people by making sure your content gets seen by them.
If you’re launching a Facebook campaign, for example, and are using an ad to get the word out about a new service or package you’re offering, it’s crucial to target the right people. If you’re a wedding photographer, you would be targeting couples who are wedding planning and are in the city you service. You could then narrow it down to a certain style, an age range, and maybe even the interests of your ideal client. Understanding who you want your audience to be is a must before launching any type of digital marketing strategy or campaign.
Digital Marketing Services for Photographers in Denver, CO
Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to photographers and other creative entrepreneurs in the Denver area and beyond. We love working with passionate business owners who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (719) 422-5198 to tell us more about your story!