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As we’re in the final quarter of the year, it’s time to starting thinking about your business’s marketing plan for the year ahead.

Your marketing plan is what will guide all of your efforts and projects throughout the year, so it’s important to have one in place before the year even starts. And while there are certain marketing practices and strategies that will remain relevant year after year, there are new must-haves that should be added to your plan.

Here’s what you need to be thinking about for your marketing plan going into 2019.

Video Content

According to a recent Cisco study, online videos will make up more than 80% of consumer traffic by 2020. That’s a little less than two years away! If you aren’t yet implementing video in your marketing strategy, now’s the time. With a medium as visual as video, it’s no wonder why consumers prefer watching video to reading content when visiting brand’s websites — videos are more engaging.

If you’re a small business or solopreneur, creating video content for your website and social media should be a must for your 2019 marketing plan. You can easily create and upload videos to your Youtube channel and post them to Facebook or Instagram as well as embed them on your website.

Videos are a great way to share a message or tell your brand’s story in an engaging and easy to digest way, which means video marketing should be at the top of your list in the year ahead.

Search Engine Optimization

Most of our time is spent online. And much of that time is spent conducting searches, typically on Google. This means that it’s important to optimize your website for search engines to ensure you’re showing up in the results you want your potential customers to see.

To improve your brand’s SEO, start by thinking about what your potential customers search for. Then, think about what you want your business to be known for. Use this information to determine keywords that should be added throughout your website. Having these keywords can help refine your messaging and gives your business a greater chance at showing up in search results.

Automation

Life moves fast, especially if you’re an entrepreneur. The to-do list seems endless, and it always feels like there’s never enough time in the day. Which is why making the most of your time is more important than ever. To make each day as efficient as possible, it’s best to automate your processes and systems.

This can happen by scheduling social media posts or using software and apps for your administrative tasks, for example. Think about the tasks that take the most time out of your day — those should be the first ones to consider automating.

Pay Attention to Data

If there’s one thing to remember when creating your marketing strategy, it’s this: data is your friend. The amount of data we have access to these days is incredible, and is something all business owners should take advantage of.

By tracking and analyzing analytics for everything you do online — whether it’s your website, social media, or newsletter — you can get a much better idea of who your audience is, what they’re drawn to and what they’re engaging with.

It’s never been easier to track data now that Google Analytics, website plugins, and social media insights are readily available. After installing these apps, you can take a look at the data as frequently as necessary (daily, weekly, or monthly), and make changes to your strategy depending on the results.


Hummingbird Collective offers web design, blogging, SEO, and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (719) 422-5198 to tell us more about your story!

Kaitlyn Holeman is the owner of Hummingbird Collective and lives in Greenwood Village, Colorado. She graduated with an M.A. in Writing from University of Nevada, Reno, and a B.A. in English from University of South Florida. Her main goal is to support women entrepreneurs by helping them grow their businesses online.