The wedding industry is massive. As a wedding vendor professional, you want to be able to stand out among the crowd and reach the people you want to work with.
In order to create a strong brand that will appeal to your target audience, there are a few key marketing must-haves to include in your business.
A Responsive, Up-to-Date Website
Your website is the first thing people will look at once they find you through a Google search or on social media.
So it’s important to make sure it represents who you are, what your business can do for them and provides all the information they need to contact you. In an industry as visual as weddings, brides want to see the work you’ve done which means using strong visuals throughout your site.
Even if you’re not a wedding photographer, finding high-quality photos to use for your site is easy in the wedding industry — all you have to do is ask previous clients or vendors you worked with!
Aside from visuals, client testimonials are another way to showcase your service and expertise to inquiring visitors. Potential clients want to be able to imagine what it’s like to work with you for their wedding, and hearing from those who have can reassure them that working with you is nothing short of amazing.
And, of course, it’s important that once people are drawn in by your visuals and sold by the client testimonials they know how to contact you. Make sure your contact information is easy to find and all of your information is up to date.
Strong SEO Strategy
Don’t let all of the work you put into designing your website go to waste — what good will it do if people can’t find it?
Having a strong SEO strategy is the key to being discovered by more people. As a wedding business, you want to appear in searches that brides and grooms will be conducting throughout their wedding planning.
Terms to include throughout your website are whatever your service is, the location you’re targeting and anything that relates to your style. If you’re a floral business in Denver, for example, you might include phrases like ‘Denver floral design service for the modern bride,’ or something along those lines.
The key is to think like your target audience and use words (in a naturally occurring way) that they would use when searching.
Engaging Social Media
Aside from searching the web, many brides also discover wedding vendors through social media.
The important ones to have in the wedding industry are Instagram, Pinterest because they’re visual, and Facebook because it helps to have a business page. In order to spread brand awareness use relevant hashtags, tag wedding accounts who may repost and mention vendors who were also involved with the same project — each of these helps make your account more discoverable.
And once you’ve started to build a following, keep them engaged by posting consistently and remaining friendly and conversational.
Once you’ve built a strong website, upped your SEO game and created an engaging social media presence, another marketing strategy that will boost your brand is creating content.
An easy way to generate content is through blogging. Blogging helps with SEO by contributing to your site’s keywords and related search terms and also acts as a resource for anyone who visits your site.
The more informative and engaging your blog posts are, the more likely that someone else will share the post making it more discoverable to those in the industry or those seeking your service.
Contact Hummingbird Collective for Marketing Assistance
Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!