When it comes to professional headshots, you should think of them as a first impression — because in our digital world, they basically are!
Headshots come in handy for your website bio, social media, or anytime you need to introduce yourself, like when you’re a guest on someone’s blog or panel event. They’re a way for people to put a face to a name when they read about you and your business online. In other words, they are essential to tying your whole brand together.
If you haven’t updated your headshot in the last year, here’s why you should have professional headshots taken in 2018.
Professionally represent your business
It’s safe to say that most of us view someone as more professional when we see that they have a headshot. And there’s good reason for that! A headshot shows the world that you went out of your way to represent yourself and your business in a professional way; it shows that you care.
A professional headshot also builds trust and helps potential clients or collaborators make a connection with your business. When people scroll through your website and stumble upon your headshot, being able to put a friendly face to the experience, skills and value you offer helps add to your credibility. Just keep in mind that in order to come across professional and credible, your headshot should be taken by a professional. Keep selfies and phone pictures on social media or personal pages if you want to maintain your professional appearance online.
Your current one needs updating
If the last time you got your headshot taken was five or more years ago, chances are your appearance has changed since then. Keep things current by getting a headshot taken that reflects who you are today. In our online world, we tend to Google or Instagram stalk people before meeting them (it’s true, you do it too). It’s comforting to feel like you know a little bit about this stranger before going into a coffee date or meetup. And in the business world, doing your research on a person before a meeting is essential!
Because of all of this prior research, a potential client, collaborator or peer probably already knows what you look like based off the headshot they saw on your website or social accounts, which is why you want your picture to be current. If you’re meeting someone in a public place for the first time, it’s much easier to find them if you already know what they look like. A current headshot gives others the chance to easily recognize you and know what to expect.
Add personality to the brand
When it comes to branding for your business, letting your personality come through is so important in order to build a loyal and engaged following. People want to know the person behind the brand and having a professional headshot to represent yourself helps humanize the business. When you’re getting your headshot taken, don’t be afraid to have fun with it! Think about your brand and what it represents and that will help your true self come across in photos.
Contact a Professional Headshot Photographer in Denver, CO
If you’re looking for a photographer to capture professional portraits of you and your team, Hummingbird Collective can help. We offer photography, website design, social media and other digital marketing services for small businesses and nonprofits in the Denver area and beyond.
We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. You can learn more information about our digital marketing packages by reaching out to us online, or calling us at (720) 442-0772 to tell us more about your story!