As business owners, we play the role of so many others wrapped into one. We are marketers, customer service representatives, sales people, creators and innovators, accountants . . . you name it, we do it. And because our time as managers of our businesses, it’s absolutely necessary that we start to get really good at […]

Company blogs have become a widely used form of marketing, especially since more than half of internet users read blogs. When most people hear the word ‘blog’ they typically think of lifestyle brands and consumer products, but the truth is that every type of business can benefit from a company blog — including a healthcare […]

To anyone who may not be familiar with what content marketing is, the term can be daunting. You’ve probably heard that all the best brands are utilizing it and your small business should be too, but what exactly is content marketing? According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on […]