As a solopreneur, clients and customers are your main focus. Whether it’s working on current client work, creating proposals for new projects, or communicating with clients to ensure they’re happy, other people’s needs tend to take precedence over your own.
But in order to take your career to the next level, you have to be willing to invest in yourself and your business. Think of it as solopreneur self-care. If you’re thinking about how you can become even better at what you do and how to grow your revenue, here are the most beneficial ways to invest in your business.
When you’re an entrepreneur, you run every aspect of a business. This means that administrative or other time-consuming tasks (looking at you, emails!) take up more time and energy than you’d like.
This is where automation comes into play. Investing in systems that help you automate processes — such as social media, task management, or administrative to-dos — can save you time that can be better spent on bigger tasks.
As the need for automation has become more and more clear to entrepreneurs over the years, there are now many automation tools for small businesses, ranging from social media planners and schedulers to workflow and task management apps, that allow you to streamline your day by automating frequently occurring tasks.
Even if we don’t want to admit it, we can’t do it all. As a business owner, as much as you want to learn all of the things — marketing, accounting, design — taking on too many tasks will likely cause you to spread yourself too thin. As they say, it’s better to do one thing really well than to do ten things poorly.
This is where hiring contractors comes in. Contractors can work on the things that you don’t have the time or resources to complete. Whether it’s a one-time project like a website redesign, or ongoing work like managing your blog post content, there are contractors available for all types of positions or tasks.
Once you’ve hired a contractor to take a load off of your plate, you’ll wonder why you waited so long to do it!
Contracts & Administrative Tools
Protect the business you’re building by having properly written legal contracts or agreements for any partnerships, client work, or other needs so that all parties understand and agree with what is being done. Although a legal dispute may never arise in the course of your business growth, you want to have documentation to make the process smoother should one ever come up!
You should also invest in proper administrative tools, such as a way to send and sign documents electronically, an online invoicing and payment processing system, and maybe even an online task list that keeps you on track (and is available online wherever you are!).
A Business Coach
As a solopreneur, you’re constantly working on client projects, catching up on emails and trying to balance everything else in between. When this is a daily occurence, sometimes the big picture is an afterthought.
But as a business owner, it’s important to have long-term goals and to remember why you’re doing what you’re doing. This is why having someone there to navigate you and maybe even point you in a new direction can be so beneficial.
Working with a business coach can provide you with a network that will prove to be invaluable as a business owner. A business coach will work with you one on one to help you achieve any business goals you may be working toward. They can help you create strategies that are tailored to your business and work with you along the way to guide you through new processes and approaches.
Working with a coach can also broaden your business knowledge and open you up to new ideas that you may not have come up with on your own. It’s always helpful when someone can look at your business with a fresh new perspective, especially if that someone is a business coach with a wealth of experience and knowledge.
What have been the best investments you’ve made as a solopreneur? Comment Below!
We’d love to hear more about ways you can grow your business! If you know of a strategy we didn’t include in this list already, give us some details below!
Hummingbird Collective offers web design, blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (719) 422-5198 to tell us more about your story!