October 28, 2017
Company blogs have become a widely used form of marketing, especially since more than half of internet users read blogs.
When most people hear the word ‘blog’ they typically think of lifestyle brands and consumer products, but the truth is that every type of business can benefit from a company blog — including a healthcare practitioner. Here are some reasons why you should consider adding a blog to your healthcare business.
Showcase Your Expertise
As a health practitioner, it’s important to establish credibility in order to gain new patients. A blog is an easy way to do that as you can use it to share your knowledge with the community and show that you’re an expert in your field.
Don’t be afraid to share your professional milestones, company awards, or press you’ve received. And since you’re already likely staying on top of industry news and trends, a blog is the perfect outlet to share your thoughts on the subjects. Positioning yourself as a thought leader will allow you to stand out among other healthcare professionals in your industry and gain patients’ trust.
Helping people is in your nature. It’s probably a major reason you become a health practitioner in the first place! You can use your website’s blog as a chance to help a wider audience that extends beyond the patients you work with in person.
Consider posting tips and advice on your blog that are relevant to your business. If you’re a physician, you could write a blog post about tips for staying healthy during flu season. Or if you’re a dentist, try writing a post about which candies your kids should avoid eating during Halloween. The possibilities are endless!
Increase Website Traffic
Sharing your knowledge and health tips will not only position you as an expert in your field, it can also increase traffic to your website. Readers who find the information helpful or interesting will share your posts on social media, or other companies can reference your post and include a link to it on their own website or blog post.
Additionally, people who are checking out your tips are likely to browse your website after reading and may inquire about your services and eventually become a patient. The more your company’s website is mentioned online, the better your SEO is and the easier it is for potential patients to discover you.
Show Your Personality
Yes, a blog should showcase your professional skills and experience, but you can also use it as a chance to relate to people on a personal level. Let your audience get to know you, your team and your business. Reminding patients that at the end of the day, you’re just like them will help humanize your business and allow you to become a more approachable healthcare professional.
Create a Successful Blog Strategy with Help from Hummingbird Media
Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!