Blogging: Write In-House or Outsource?

May 7, 2017

Posting blogs on your small business or nonprofit website can be extremely beneficial. In fact, blogging can not only increase your sales leads, but it also has the power to significantly boost your site’s search engine optimization (SEO) and long-term ROI on digital marketing efforts.

Unfortunately, not all organizations have the resources to properly implement a strong blogging strategy. If you are struggling to maintain a website blog or have the desire to launch one but are unsure how to begin, it may be time to consider outsourcing your blogging efforts.

Check out some of the following reasons why you may want to keep writing blogs in-house or why you might find that outsourcing is the best option for you.

Doing the Work Yourself: Writing Blogs for Your Small Business or NPO

There are a few things to remember if you plan to write your own blogs (or have one of your staff members do it for you). First, understand that successful blogs are consistent in tone, style, and grammar. Proofreading is imperative, so having someone who can be a second pair of eyes for your blogs is extremely important.

Second, blog posting should be scheduled regularly — one blog a month is not enough to have a strong impact, especially if you are trying to boost your website’s ranking in Google search results. At a minimum, aim to publish a blog once a week.

There’s also more to blogging than simply writing your thoughts down. The best company blogs involve purposeful, strategic and research-based methods. This means you should set time aside to learn best practices for company blogging success.

And don’t forget: SEO takes time! Some of the highest performing blogs are ones that have been published for six months, a year or longer.  Be prepared to dedicate time and energy to making this strategy a work-in-progress, rather than an overnight success.

Outsourcing to the Experts: Letting Others Blog for You

Whether you’re feeling overwhelmed trying to manage a blog for your small business or nonprofit, or you’re interested in starting one but haven’t had the time, it may be a good idea to consider outsourcing your blogging efforts. Ask yourself:

  • Do I have time to research, strategize, write and edit blog posts for my website?
  • Do I know how to analyze how well my blogs are doing or am I willing to learn?
  • Will I be able to consistently write high-quality content my readers will find both enjoyable and useful?
  • How could I utilize the time I get back by giving this portion of my marketing efforts to someone else? What other tasks might I get done?
  • Am I ready to invest in a digital marketing strategy that might have better ROI for my company than other methods?

Some of the greatest benefits of outsourcing is that you can better dedicate your time to improving your organization, growing your business, spreading the word about the work you’re doing and, to put it simply, do what you do best! A lot of the legwork of learning how to write blogs that will boost SEO and increase leads will have already been done by someone else who is ready to get the ball rolling for you sooner rather than later.

Reach Out to Hummingbird Collective for an Effective Blogging Plan

Hummingbird Collective offers blogging, SEO, social media and other digital marketing services to small businesses and nonprofits in the Denver area and beyond. We love working with passionate organizations who are ready to take the next step in their digital marketing efforts. Reach out to us online for more information about our digital marketing packages, or call us at (720) 442-0772 to tell us more about your story!

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