the

hummingbird journal

Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.

Must-Read Books for Small Business Owners

There seems to be an unlimited amount of resources, from blog posts and YouTube videos to podcasts, that have become available to small business owners over the years. But when you’re looking for guidance, nothing beats a good book. Whether you’re in the beginning stages of entrepreneurship or you’re wanting to gain some knowledge on […]

Which Social Media Platform is Best for My Small Business

While social media is a great way to connect with your customers, engage an audience, and spread brand awareness, a common mistake small businesses often make is trying to use too many different platforms at once. It’s easy to feel like your business needs to have a presence on every social network in order to […]

business buyer personas

For any small business to thrive, owners and management teams must master the art of putting themselves in the customer’s shoes. It’s necessary to know the ideal customer so well that their wants, needs, aspirations, motivations and challenges are understood — in detail.  If you own a small business, you can start to better understand your customer base by creating buyer […]

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