Explore our digital marketing resources, tips, tricks, and ideas for women entrepreneurs and young business owners.
You may have heard the term before, but maybe you aren’t entirely sure exactly what “inbound marketing” is. And even if you do know of this marketing strategy, do you have the expertise to utilize it to your company’s advantage? Inbound vs. Outbound To put it simply, inbound marketing focuses on attracting customers through the use […]
If you’re a new small business owner trekking through the landscape that is digital marketing, you’ve likely heard the term “SEO,” but aren’t sure what it means or why it’s important. SEO stands for search engine optimization. Put simply, it is the process of aligning your website to the standards and recommendations of search engines, […]